All bands have their own voice and backstory on how they got started and their musical upbringings. Your biography or Description section of your EPK will voice this to your audience through your EPK.
The purpose of a description or biography is to grab a reader's attention. Where are you from? What do you sound like? Who are you as an artist and why should I care? Engaging your audience is the first step to hook your readers to want to know more about you and your music or past experiences. Here are a few key points to keep in mind when creating your biography:
- Keep it short but include relevant background information
- Talk about what you're currently working on, collaborations or recent performances.
- Studio session, festivals, featured artist spots or radio play? Include it all!
It's also suggested to be wary of what you enter to your biography:
- Revise your bio to remove content that's already featured on your EPK. For example, rather than call out all your previous performances, use your calendar to add previous show dates and highlight any noteworthy experiences.
- Keep your awards recent by focusing on those within the past 5 years. While you may have won your high school talent competition or won that sweet magazine competition, it may have been more than 10 years ago since that happened.
Otherwise known as an "Elevator Pitch," this is your 5-seconds that accurately describes your band, style or on-stage personality. Limiting it to a sentence or tagline will help snapshot who you are as an artist before your reader is able to know more about you by reading your full EPK. (500 characters max)